Organic Brand Growth Program

Social Media Marketing

Master organic growth on Instagram and Facebook. Learn content calendar creation, viral Reels scripting, visual hooks, profile optimization, and influencer outreach. Turn views into leads.

View Syllabus

Course Overview

Social media is the digital storefront of modern brands. A high-engagement profile creates instant authority, matches brand values, and captures leads at zero acquisition cost.

In this module, you will manage actual test profiles, structure content pillars, write engaging caption hooks, map visual assets, script Reels, and analyze analytics reach metrics.

Core Modules Covered

Module 1: Social Media Algorithms (Instagram, Facebook) & Auditing

Module 2: Content Strategy Pillars & Content Calendar Design

Module 3: Reels Video Marketing (Scripting, Visual Hooks, Editing)

Module 4: Influencer Outreach Campaigns & Brand Collaboration Models

Module 5: Social Analytics (Reach, Engagement, Lead Conversions)

Social Media Tools Covered

Meta Creator Studio

Content scheduling, profile analytics, inbox management

CapCut / Premiere

Reels video cutting, audio matching, dynamic captions

Canva Pro

Carousel templates, grid previews, typography palettes

AnswerThePublic

Content ideas search and keyword query tracking

Hands-on Projects

PROJECT 1

30-Day Content Calendar Build

Design a full 30-day content calendar for a regional Punjab product business. Map content pillars (educational, product, lifestyle, review), write exact copy captions, outline image briefs, and list tags.

PROJECT 2

Reels Scripting & Editing

Write script briefs for 3 educational reels. Focus on hook formulas, content delivery speeds, visual transitions, caption tracks, call-to-actions (CTAs), and edit the final video package in CapCut.

Earn Your Social Media Manager Certificate

Graduates receive our Social Media Marketing Completion Certificate. You will also launch an active case portfolio website showcasing content schedules and edited reels.

Present verified organic engagement spikes to land high-paying roles inside Punjab marketing agencies.

📱

TKS Social Credentials

Social Media Manager Certification Program

Course FAQs

Yes, we cover mobile smartphone video shooting basics, setups (lighting, microphones, framing), alongside mobile editing in CapCut to create premium reels content.

Social media marketing focusing on organic growth is free but requires consistent content calendars and strategy. Paid ads Manager campaigns generate instant traffic but require advertising budgets.

Start Growing Organic Brand Feeds

Join the next social marketing admissions batch in Sirhind. Enroll today.