Performance Marketing Program

Google & Meta Ads

Master paid acquisition campaigns. Set up Search, Display, and video ads on Google and YouTube. Build high-converting lead campaigns on Meta, Facebook, and Instagram. Optimize budgets and calculate ROAS.

View Syllabus

Course Overview

Paid advertising is the fastest way to generate online leads and sales. Modern tech startups and retail agencies rely heavily on Meta Ads Managers and Google Ads campaigns to drive growth.

In this module, you will manage actual active advertising dashboards, structure target custom audiences, set up tracking pixels, write copywriting ad briefs, and optimize budget bidding.

Core Modules Covered

Module 1: Paid Traffic Funnels (ToFU, MoFU, BoFU) & Copywriting

Module 2: Google Search Ads, Display Banners, & YouTube Ads

Module 3: Meta Ads Manager Setup, Audience Targeting, & Placements

Module 4: Conversion API Tracking, Custom Pixels, & Custom Events

Module 5: Bid Strategies, A/B Testing, & Scaling ROAS Models

Performance Marketing Tools Covered

Google Ads Manager

Search console ads, keyword planners, YouTube ads settings

Meta Business Suite

Meta Pixel setups, Custom audiences targeting, catalogs

Google Tag Manager

Dynamic event trackers, custom tags, custom triggers

Google Analytics 4

UTM parameters tracking, conversion ratios measurements

Hands-on Projects

PROJECT 1

Lead Generation Funnel Build

Design and configure a Meta Lead Ads campaign targeting business owners. Build custom lead forms, connect webhooks to sync leads, setup retargeting rules, and track CPC.

PROJECT 2

Google Search Ads Campaign Setup

Configure a Google Search Campaign from scratch. Do keyword matching (broad, phrase, exact), write responsive search ad copies, set up site link extensions, and determine negative keyword filters.

Earn Your Paid Ads Specialist Credentials

Graduates receive our Paid Ads Specialist Completion Certificate. Jashandeep's team will also coordinate and guide you to secure official Google Ads Search & Display certifications.

Present verified campaign results showing low CAC (Customer Acquisition Cost) to land high-paying roles inside agencies.

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TKS Ads Credentials

Media Buyer Certification Program

Course FAQs

Yes, we provide sandbox marketing budgets during practical campaign labs. This allows students to experience actual bidding fluctuations without personal financial risk.

Media Buyers are digital marketing specialists responsible for managing advertising spend budgets, setting targeting parameters, and scaling campaign returns (ROAS) on networks like Meta and Google.

Start Running Profitable Campaigns Today

Join the next paid ads admissions batch in Fatehgarh Sahib. Enroll today.